An outdated website costs trust and revenue. But when does a relaunch make sense, and what matters most?
Signs that it's time
Long loading times, poor display on mobile or being hard to find on Google are clear signals.
What matters in a relaunch
- Performance: fast loading on all devices
- Mobile first: most visitors come from a smartphone
- SEO from the start: structure, content and technology
- Maintainability: change content yourself, without programming
Conclusion
A good relaunch pays off through more enquiries and a stronger brand image.