An outdated website costs trust and revenue. But when does a relaunch make sense – and what matters most?
Signs that it's time
Long loading times, poor display on mobile or being hard to find on Google are clear signals.
What matters in a relaunch
- Performance: fast loading on all devices
- Mobile first: most visitors come from a smartphone
- SEO from the start: structure, content and technology
- Maintainability: change content yourself, without programming
Conclusion
A good relaunch pays off through more enquiries and a stronger brand image.